Category Archives: Google

A great ad format that requires minimal set-up to maximise your local online visibility. Customer reviews and user proximity are the key elements for optimization.

Google has released the new Google Analytics 4 property (GA4). At its core are AI, cross-device user tracking and a further integration with Google Ads and BigQuery.

Google is determined to take user experience and user engagement to a new level. The new Core Web Vitals will be taken into account with other already well-known factors.

Online marketing agencies use this badge to show their knowledge, experience and to guarantee quality of service. The main pillars for partnership will become more difficult to qualify for.

Google Chrome is looking into ways to identify and label slow websites. It is yet another incentive for developers and marketeers to pay attention to the user experience.

Google advertisers can benefit from a new feature: lead form extensions. Still in Beta, it gives online marketeers additional opportunities to maximize their conversions.

Progressive Web Apps (PWA) offer great ways to engage with your audience on a whole new level. They offer Native App experiences with regular web technologies.

301 redirects are a part of the toolbox of every online marketeer or web developer. It is one one of those things you absolutely have to tick if you want to avoid drops in your organic traffic.

It is clear GDPR will have a massive impact on the way many agencies work and process user data. However, it is not so clear what this means for tools you use on a daily basis.

Bing Ads offer interesting ways if you want to drive growth for your customer especially if you are dealing with high-competitive and saturated markets.